Meta’s Reality Labs has revealed its groundbreaking, fully immersive 'Halloween Thrillboards' in the heart of Shoreditch, to celebrate the launch of the Meta Quest 3 and as part of the 'Expand Your World' consumer campaign running until the end of the year.

This captivating activation turns the tables on traditional 2D content and the conventional 2D OOH that promotes it, offering people the opportunity to step into a billboard and immerse themselves in the worlds of two major entertainment franchises available as games on the headset: Ghostbusters and The Walking Dead. This blurs the boundaries between the real and the virtual, just like the new mixed-reality headset.

HDO Productions collaborated closely with Meta Quest to create and deploy these immersive billboards.